Rural Marketing Text And Cases 2 E

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Rural Marketing Text And Cases 2 E


Rural Marketing Text And Cases 2 E
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Rural Marketing Text And Cases 2 E


Rural Marketing Text And Cases 2 E
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Author : Krishnamacharyulu C. S. G.
language : en
Publisher: Pearson Education India
Release Date : 2011-09



Rural Marketing Text And Cases 2 E written by Krishnamacharyulu C. S. G. and has been published by Pearson Education India this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-09 with Marketing categories.




Services Marketing Text And Cases 2 E


Services Marketing Text And Cases 2 E
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Author : Harsh V. Verma
language : en
Publisher: Pearson Education India
Release Date : 2011



Services Marketing Text And Cases 2 E written by Harsh V. Verma and has been published by Pearson Education India this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Services industries categories.


The second edition of Services Marketing: Text and Cases takes a leap forward to develop a strategic perspective to the service marketing framework. This edition begins with an initiation into the field of services and then develops an appreciation of the service marketing system and includes five additional chapters. The focus is then directed at service strategy and the creation of sustainable differentiation. The book finally discusses the management of operational issues such as quality, demand matching, recovery and empowerment.

Indian Agriculture After The Green Revolution


Indian Agriculture After The Green Revolution
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Author : Binoy Goswami
language : en
Publisher: Routledge
Release Date : 2017-10-10



Indian Agriculture After The Green Revolution written by Binoy Goswami and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-10-10 with Business & Economics categories.


From a country plagued with chronic food shortage, the Green Revolution turned India into a food-grain self-sufficient nation within the decade of 1968-1978. By contrast, the decade of 1995-2005 witnessed a spate in suicides among farmers in many parts of the country. These tragic incidents were symptomatic of the severe stress and strain that the agriculture sector had meanwhile accumulated. The book recounts how the high achievements of the Green Revolution had overgrown to a state of this ‘agrarian crisis’. In the process, it also brings to fore the underlying resilience and innovativeness in the sector which enabled it not just to survive through the crisis but to evolve and revive out of it. The need of the hour is to create an environment that will enable the sector to acquire the robustness to contend with the challenges of lifting levels of farm income and coping with Climate Change. To this end, a multi-pronged intervention strategy has been suggested. Reviving public investment in irrigation, tuning agrarian institutions to the changed context, strengthening of market institution for better farm-market linkage and financial access of farmers, and preparing the ground for ushering in technological innovations should form the major components of this policy paradigm.

Marketing In The Dark


Marketing In The Dark
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Author : Jonathan Hill
language : en
Publisher: Partridge Publishing Singapore
Release Date : 2018-12-17



Marketing In The Dark written by Jonathan Hill and has been published by Partridge Publishing Singapore this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-12-17 with Business & Economics categories.


The communication techniques used by people and organisations have changed beyond recognition in barely two decades. For many, it is difficult to imagine a world without the internet, social media and smartphones. As a result, marketers have been presented with a profusion of technology to target customers. This research study looks at the markedly different communications landscape in developing nations, where multinationals cannot assume the availability of modern-day marketing communications tools, basic infrastructure, or that consumers are literate. Marketing in the Dark examines the methods used to reach consumers in the world’s “media dark regions” with an emphasis on Unilever’s Project Shakti in India.

A Study Of Rural Marketing Mix With Respect To Essential Commodities In Ahmednagar District


A Study Of Rural Marketing Mix With Respect To Essential Commodities In Ahmednagar District
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Author : Nitin Raghunath Zaware
language : en
Publisher: Archers & Elevators Publishing House
Release Date :



A Study Of Rural Marketing Mix With Respect To Essential Commodities In Ahmednagar District written by Nitin Raghunath Zaware and has been published by Archers & Elevators Publishing House this book supported file pdf, txt, epub, kindle and other format this book has been release on with Antiques & Collectibles categories.




Rural Marketing


Rural Marketing
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Author : C. S. G. Krishnamacharyulu
language : en
Publisher: Pearson Education India
Release Date : 2011



Rural Marketing written by C. S. G. Krishnamacharyulu and has been published by Pearson Education India this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Consumer behavior categories.




E Agriculture And Rural Development Global Innovations And Future Prospects


E Agriculture And Rural Development Global Innovations And Future Prospects
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Author : Maumbe, Blessing
language : en
Publisher: IGI Global
Release Date : 2012-12-31



E Agriculture And Rural Development Global Innovations And Future Prospects written by Maumbe, Blessing and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-31 with Technology & Engineering categories.


"This book is a comprehensive collection of research on the emerging trends and advances in the global application of information and communication technology use in agriculture and rural development"--Provided by publisher.