Webs Of Influence

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Webs Of Influence


Webs Of Influence
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Webs Of Influence The Psychology Of Online Persuasion


Webs Of Influence The Psychology Of Online Persuasion
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Author : Nathalie Nahai
language : en
Publisher: FT Press
Release Date : 2017-02-27



Webs Of Influence The Psychology Of Online Persuasion written by Nathalie Nahai and has been published by FT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-02-27 with Business & Economics categories.


As legions of businesses scramble to set up virtual-shop, we face an unprecedented level of competition to win over and keep new customers online. At the forefront of this battleground is your ability to connect with your customers, nurture your relationships and understand the psychology behind what makes them click. In this book The Web Psychologist, Nathalie Nahai, expertly draws from the worlds of psychology, neuroscience and behavioural economics to bring you the latest developments, cutting edge techniques and fascinating insights that will lead to online success. Webs of Influence delivers the tools you need to develop a compelling, influential and profitable online strategy which will catapult your business to the next level – with dazzling results.

Webs Of Influence


Webs Of Influence
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Author : Nathalie Nahai
language : en
Publisher: Pearson UK
Release Date : 2012-12-14



Webs Of Influence written by Nathalie Nahai and has been published by Pearson UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-14 with Business & Economics categories.


As legions of businesses scramble to set up virtual-shop, we face an unprecedented level of competition to win over and keep new customers online. At the forefront of this battleground is your ability to connect with your customers, nurture your relationships and understand the psychology behind what makes them click. In this book The Web Psychologist, Nathalie Nahai, expertly draws from the worlds of psychology, neuroscience and behavioural economics to bring you the latest developments, cutting edge techniques and fascinating insights that will lead to online success. Webs of Influence delivers the tools you need to develop a compelling, influential and profitable online strategy which will catapult your business to the next level – with dazzling results.

Business Unusual


Business Unusual
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Author : Nathalie Nahai
language : en
Publisher:
Release Date : 2021



Business Unusual written by Nathalie Nahai and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021 with Business & Economics categories.


Explore how to build business resilience in the face of uncertainty and learn to thrive in often digital-first environments by connecting with your people and customers in a meaningful way.

Tangled Webs


Tangled Webs
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Author : Lee Bross
language : en
Publisher: Little, Brown Books for Young Readers
Release Date : 2015-06-23



Tangled Webs written by Lee Bross and has been published by Little, Brown Books for Young Readers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-06-23 with Juvenile Fiction categories.


Lady A is the most notorious blackmailer in the city. With just a mask and a gown to disguise her, she sweeps into lavish balls and exclusive events collecting the most valuable currency in 1725 London-secrets. But leading a double life isn't easy. By day Lady A is just a seventeen-year-old girl named Arista who lives in fear of her abusive master,Bones, and passes herself off as a boy to move safely through the squalor of London's slums. When Bones attempts to dispose of his pawn forever, Arista is rescued by the last person she expects: Jonathan Wild, an infamous thief who moves seamlessly between the city's criminal underworld and its most elite circles. Arista partners with Wild on her own terms in order to save enough money to buy passage out of London. Everything changes when she meets Grae Sinclair, the son of a wealthy merchant. Grae has traveled the world, seen the exotic lands Arista has longed to escape to her whole life, and he loves Arista for who she is-not for what she can do for him. Being with Grae gives something Arista something precious that she swore off long ago: hope. He has promised to help Arista escape the life of crime that has claimed her since she was a child. But can you ever truly escape the past?

Website Branding For Small Businesses


Website Branding For Small Businesses
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Author : Nathalie Nahai
language : en
Publisher: Simon and Schuster
Release Date : 2014-04-22



Website Branding For Small Businesses written by Nathalie Nahai and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-04-22 with Business & Economics categories.


With so many customers taking to the web for information, every business needs to have an online presence, especially a small business. However, a simple website won’t suffice and each enterprise has to properly connect with customers to build and nurture a relationship that will ensure their devotion to the brand. This is where Nathalie Nahai, The Web Psychologist, steps in. Nahai expertly draws from the fields of psychology, neuroscience, and behavioral economics to share the latest developments, innovative techniques, and original insights that will lead any small business to online success, with information on: • Targeting the emotional versus the rational brain • The psychology of decision-making • How to pinpoint your target market • Communicate persuasively • Utilizing images, video, and colors to grab attention • Making a website easy to use • Using social media to connect • Increase sales through e-commerce What makes consumers click on a link? In what ways can you target different demographics? How do you make the web work for you? The tools in this book will give you answers to help develop a compelling, influential, and profitable online strategy to catapult your brand to the next level. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

The Perils Of Partnership


The Perils Of Partnership
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Author : Jonathan H. Marks
language : en
Publisher: Oxford University Press
Release Date : 2019-01-25



The Perils Of Partnership written by Jonathan H. Marks and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-01-25 with Philosophy categories.


Countless public health agencies are trying to solve our most intractable public health problems -- among them, the obesity and opioid epidemics -- by partnering with corporations responsible for creating or exacerbating those problems. We are told industry must be part of the solution. But is it time to challenge the partnership paradigm and the popular narratives that sustain it? In The Perils of Partnership, Jonathan H. Marks argues that public-private partnerships and multi-stakeholder initiatives create "webs of influence" that undermine the integrity of public health agencies; distort public health research and policy; and reinforce the framing of public health problems and their solutions in ways that are least threatening to the commercial interests of corporate "partners". We should expect multinational corporations to develop strategies of influence -- but public bodies can and should develop counter-strategies to insulate themselves from corporate influence in all its forms. Marks reviews the norms that regulate public-public interactions (separation of powers) and private-private interactions (antitrust and competition law), and argues for an analogous set of norms to govern public-private interactions. He also offers a novel framework to help public bodies identify the systemic ethical implications of their current or proposed relationships with industry actors. Marks makes a compelling case that the default public-private interaction should be at arm's length: separation, not collaboration. He calls for a new paradigm that avoids the perils of corporate influence and more effectively protects and promotes public health. The Perils of Partnership is essential reading for public health officials and policymakers -- but anyone interested in public health will recognize the urgency of this book.

Spiders In Ecological Webs


Spiders In Ecological Webs
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Author : David H. Wise
language : en
Publisher: Cambridge University Press
Release Date : 1995-01-26



Spiders In Ecological Webs written by David H. Wise and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995-01-26 with Science categories.


A critical evaluation of the role of field experimentation in population and community ecology.